Apple and Microsoft CEOs to meet Jokowi this April

26 Mar 2024

Business News

CEO of Apple Inc. Tim Cook and CEO of Microsoft Satya Nadella, are scheduled for a meeting with President Joko Widodo in Jakarta, Indonesia, as confirmed by Nezar Patria, Deputy Minister of Communications and Information Technology. 


According to Nezar, the visit of Mr. Cook and Mr. Nadella underscores their interest in exploring investment opportunities in human resources and manufacturing within Indonesia. 


Nadella is expected to arrive in Indonesia on April 17 with the mission of engaging in discussions about technology transfers, which are pivotal to the Indonesian government's digital transformation initiatives.  


A significant topic on the agenda during Nadella's visit is the advancement of artificial intelligence business development, an area where Microsoft is keen to enhance its position against emerging competitors. 


On the other hand, Cook is set to land in Indonesia on April 20 to officially launch the Apple Academy in Bali, adding to the existing facilities in Serpong and Batam. 


The Indonesian government is optimistic that the arrival of these leading figures will catalyze investment in the manufacturing sector, focusing on the assembly of Apple's gadgets and Microsoft's computer and software products.  


Minister of Communications and Information Technology Budi Arie Setiadi even revealed ongoing discussions with Cook about establishing an iPhone manufacturing facility in Indonesia, motivated by the large user base in the country. 


However, Apple and Microsoft have expressed a cautious stance towards establishing manufacturing and software development facilities in Indonesia, primarily due to concerns over the environmental, social and governance (ESG) aspects, the traceability of tin products, and the country’s rates of copyright piracy. 


Nevertheless, Apple and Microsoft have already been actively participating in Indonesia's digital transformation efforts.  


Microsoft, for example, has committed to significant investments, including the construction of the Azure Data Center Region in West Java, expected to be operational by 2025.  


The growing engagement of both corporations in Indonesia, particularly in digital transformation projects, presents promising prospects for the expansion of value-added facilities and the generation of large-scale employment opportunities.